I’m a Melbourne-based communication designer and software developer, my design practice focuses on digital fabrication, brand identity, and interactivity. My works explore the element of play to engage users and spark curiosity.
'Memento' is a campaign that encourages people to reflect on both the quantity and quality of time they spend with parents and loved ones. For many, especially older adults, the discomfort of vulnerability can lead to an avoidance of reflection and action, often resulting in feelings of guilt and disconnection. Memento gently guides individuals to prioritise quality time and create new experiences with those they care about, in a warm and approachable manner.
The campaign consists of an activity tracker, a website, a deck of cards, and stickers.
The calendar-style activity tracker is a physical record of the user’s progression of activities. Each unique activity is a single square, marked off upon completion. The calendar also serves as a storage space for any small trinkets or mementos that may be collected from an activity.
The activity tracker is crafted from laser-cut Blackwood timber and finished with an oil-based stain. The wooden frame holds a removable paper insert, allowing users to begin a new series of activities whenever they choose.
The website is a personal space for users to log their activities in great detail, giving them time to fully reflect on what they've done and revisit positive memories.
After completing 30 activities, users unlock the ability to upload their profiles to share with other site visitors. This goal aims to encourage users to continue with their journey, and upon completion, are given the opportunity to start a new collection of activities.
The deck of activity cards serve to suggest new experiences and spark fresh conversations. Different colour-coded categories guide users to the right activity for their current environment/situation.
The cards are accompanied by a set of mini sticker sheets, used to help mark off each activity on the calendar.